Hosted by Christy Bray

Built to Attract: Redefining Employer Branding with Shawn Kessler

For this twenty-seventh episode of PracticeLink Media Network’s “Workforce Wisdom: The Future of Healthcare Talent” podcast, host Christy Bray welcomes Shawn Kessler of Aloysius Butler & Clark (AB&C).

Together they discuss the continuing evolution of healthcare recruitment, the powerful partnership between recruiting and marketing strategies, the importance of authenticity in healthcare and much more!

Click the “Podcast Apps” icon in the above media player (top right, next to the download icon) to listen to the podcast on your choice of major streaming platform.

For more information, visit PracticeLink.com or email PLMedia@PracticeLink.com.

ABOUT THE WORKFORCE WISDOM PODCAST

This ongoing series, hosted by veteran healthcare recruitment specialist Christy Bray, focuses on the latest trends in the healthcare recruitment industry and showcases innovative strategies, success stories and fresh perspectives in healthcare recruitment. These episodes, released every Thursday, consist of Christy leading an in-depth, thoughtful discussion with a recognized industry-leading healthcare professional exploring the challenges of healthcare recruitment and beyond. Whether you’re a seasoned recruiter or just starting out, this podcast will help you discover how the experts are reshaping the industry, leveraging technology and fostering inclusive hiring practices.

SHAWN KESSLER, TODAY’S PODCAST GUEST

Mr. Kessler leads the recruitment marketing division at Aloysius Butler & Clark (AB&C), one of the largest full-service agencies in the mid-Atlantic and one of Adweek’s 50 “Top Shops” in America. An agency that is obsessive about results and combines research, creativity and technology to move people to action.

Over his 20 years of advertising and marketing experience, Shawn has helped his clients achieve the highest levels of marketing excellence. He is a recipient of the Association of American Medical Colleges’ Award of Distinction and has won numerous advertising awards for his campaign work. 

Mr. Kessler recently released his first book, BUILT TO ATTRACT, which explores the transformative idea that the most effective employer brands are built through empowered employees—people who don’t just work for your organization but believe in it and advocate for it. He has also had articles published in the Ragan’s Health Care Communication News, the Journal of the Association of Staff Physician Recruiters, the New England Journal of Medicine’s Recruiting Physicians Today, PracticeLink Magazine’s newsletter and Spectrum, Newsletter of the Society for Healthcare Strategy and Market Development. Additionally, Shawn has been quoted in multiple HealthLeaders Media articles and other national publications.

ABOUT THE HOST

Christy Bray currently serves as the Chief Customer Officer for PracticeLink, a leading platform in healthcare recruitment. Christy has extensive experience in the healthcare industry, including VP of Provider Talent at Ardent Health Services, AVP of Provider Recruitment at Lifepoint Health and Physician Recruiter and Senior Consultant at Banner Health. She is skilled in provider relations, team building, process improvement, staffing solutions and previously served in several committee roles for the Association for Advancing Physician and Provider Recruitment (AAPPR).